{"product_id":"ashford-bed-frame","title":"Ashford Bed Frame","description":"\u003ch1\u003e\u003cspan\u003eAshford Bed Frame\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eAshford Bed Frame\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is a sophisticated upholstered bed designed to bring clean lines and timeless elegance into your bedroom. Featuring a full-width vertical channel headboard and a matching panelled footboard, the Ashford creates a balanced, contemporary look that complements a wide range of interior styles.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIts vertically upholstered panels add texture and depth while maintaining a sleek, minimalist appearance. The fully upholstered frame delivers a soft, luxurious finish, making the Ashford a stunning centrepiece for both modern and classic bedrooms.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eProudly handcrafted in New Zealand, every Ashford Bed Frame is built using premium materials and can be customised to suit your preferred fabric, colour, and storage requirements.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cspan\u003eKey Features\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eFull-Width Vertical Channel Headboard\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Clean, symmetrical panel design.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eMatching Vertical Channel Footboard\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Creates a premium, cohesive look.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eFully Upholstered Frame\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Beautifully finished on all visible surfaces.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eSolid NZ Pine Construction\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Strong, durable timber frame.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eHigh-Density Foam Padding\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Added comfort with a luxurious finish.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eCustom Made in New Zealand\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Built to order with exceptional craftsmanship.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eStorage Options Available\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – Available as a standard platform, gas lift storage, or drawer storage bed.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\n\u003chr\u003e\n\u003cspan\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eHeadboard Height\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eApprox. 1500mm (Customisable)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eBase Height\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eApprox. 370mm\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eFrame Construction\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eSolid New Zealand pine timber with high-density foam padding.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eUpholstery\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eAvailable in your choice of premium fabric.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eAssembly\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eDelivered in sections for easy transport and straightforward assembly.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cspan\u003eCustom Options\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cspan\u003eFabric Options\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eChoose from premium upholstery fabrics including:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eWarwick\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCharles Parsons\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eJames Dunlop\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCustomer-supplied fabric (subject to approval)\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eColour\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eAvailable in hundreds of fabric colours.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eHeadboard Height\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eCustom heights available upon request.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eBase Options\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eStandard Platform Base\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eGas Lift Storage Base\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDrawer Storage Base\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cspan\u003eProduction \u0026amp; Delivery\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eLead Time\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eApproximately 3–5 weeks.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eDelivery\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eNationwide delivery throughout New Zealand.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eAssembly\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eEasy assembly with all fittings included.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cspan\u003eWhy Choose the Ashford Bed Frame?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe Ashford Bed Frame combines modern simplicity with premium craftsmanship. Its elegant vertical channel detailing, matching upholstered footboard, and fully upholstered frame create a refined look that suits both contemporary and classic interiors. Handcrafted in New Zealand and made to order, it's designed to provide lasting comfort, durability, and timeless style.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003chr\u003e\u003c\/div\u003e\n\u003ch2\u003e\u003cspan\u003eNotes\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eMattress, bedding, and accessories are not included.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEach bed is handcrafted to order.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCustom-made products cannot be cancelled or returned once production has commenced.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003ePlease specify your preferred fabric and colour in the \"Order Special Instructions\" box during checkout.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Elegant Furniture","offers":[{"title":"Single","offer_id":51884622479650,"sku":null,"price":1749.0,"currency_code":"NZD","in_stock":false},{"title":"King Single","offer_id":51884622512418,"sku":null,"price":1799.0,"currency_code":"NZD","in_stock":false},{"title":"Long Single","offer_id":51884622545186,"sku":null,"price":1849.0,"currency_code":"NZD","in_stock":false},{"title":"Double","offer_id":51884622577954,"sku":null,"price":1899.0,"currency_code":"NZD","in_stock":false},{"title":"Long Double","offer_id":51884622610722,"sku":null,"price":1999.0,"currency_code":"NZD","in_stock":false},{"title":"Queen","offer_id":51884622643490,"sku":null,"price":2099.0,"currency_code":"NZD","in_stock":false},{"title":"King","offer_id":51884622676258,"sku":null,"price":2199.0,"currency_code":"NZD","in_stock":false},{"title":"Super King","offer_id":51884622709026,"sku":null,"price":2299.0,"currency_code":"NZD","in_stock":false},{"title":"California king","offer_id":51884622741794,"sku":null,"price":2399.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0693\/7319\/8626\/files\/AshfordBedFrame.png?v=1782616612","url":"https:\/\/elegantfurniture.co.nz\/products\/ashford-bed-frame","provider":"Elegant Furniture","version":"1.0","type":"link"}